How Did It All Begin?

SoleSell B.V. was established on August 21, 2021, by Robin Hana. Initially, the company focused on the sale of clothing and footwear, catering to a diverse consumer base. However, at the start of 2022, SoleSell B.V. strategically pivoted its business model to specialize in the sale of luxury watches. This transition marked a significant shift in the company’s operations, positioning it as a key player in the high-end watch market.

On January 14, 2022, SoleSell B.V. underwent a strategic rebranding to become SoleSell Vintage Watches B.V., signaling its official entry into the luxury watch industry. This marked a significant turning point for the company, which began focusing exclusively on the sale of high-end vintage timepieces. During its initial phase, the company concentrated on offering an exclusive selection of vintage Cartier watches, showcasing legendary models such as the Cartier Tank, Santos Galbée, and Cartier Ronde. This targeted approach allowed the company to establish itself as a trusted seller within the niche market of luxury Cartier watches.

As the year progressed, SoleSell Vintage Watches B.V. broadened its scope to include other globally renowned brands within the vintage luxury watch segment. In the second half of 2022, the company introduced models from prestigious manufacturers such as Rolex, Omega, and Patek Philippe. This deliberate diversification enabled the company to reach a wider audience of collectors and enthusiasts, further solidifying its reputation within the industry. With strong sales figures and overwhelmingly positive customer feedback, the company laid a robust foundation for sustained growth and success in the competitive luxury watch market in the years to come.

In March 2023, SoleSell Vintage Watches took a significant step in expanding its business by incorporating modern timepieces into its inventory. These included contemporary models from the same prestigious brands that had already defined its vintage offerings, such as Rolex, Omega, Cartier, and Patek Philippe. This strategic decision not only broadened the company’s appeal but also resulted in increased sales and marked success, reinforcing its position in the luxury watch market.

The year 2023 proved to be a milestone for SoleSell Vintage Watches as it achieved its first substantial financial breakthrough, reporting a turnover of €330,000 with a profit margin of 7.8%. This accomplishment highlighted the company's growing market presence and operational efficiency.

In addition to its financial success, 2023 marked another pivotal development for the brand. For the first time, SoleSell acquired highly exclusive timepieces, allowing the company to enhance its branding and reputation further. Recognizing the potential of these rare acquisitions, the company launched a virtual museum to showcase its exclusive collection. The museum provides enthusiasts and collectors an opportunity to explore these exceptional pieces, which are not available for sale, reinforcing SoleSell's commitment to celebrating the artistry and history of luxury watchmaking.

The year 2024 represents a continuation of growth and refinement for SoleSell Vintage Watches. Building on its established reputation, the brand continues to source increasingly exclusive timepieces to enrich both its offerings for customers and its virtual museum collection. This dual approach not only caters to the desires of discerning collectors but also reinforces the company's image as a curator of exceptional luxury watches.

Financially, the company anticipates another year of progress. Turnover is projected to increase by 12% compared to the previous year, reflecting the sustained demand for its high-quality timepieces. Additionally, the profit margin is expected to rise by 0.5%, demonstrating ongoing improvements in operational efficiency and profitability. As SoleSell Vintage Watches advances into 2024, it remains focused on delivering excellence to its customers while solidifying its status as a leader in the luxury watch industry.